WVU licenses 2nd beer
August 21, 2025
West Virginia University and New Trail Brewing announced that the brewery’s Crisp Lager will now feature the Flying WV logo on its cans in a licensing agreement with WVU.
New Trail’s Crisp Lager is a popular-priced pale lager that comes in on the lighter side at 4.8% ABV. The beer has been a big seller in Pennsylvania and has rapidly gained traction in the West Virginia market since its release here in 2024. (see Brilliant Stream article) While the new Flying WV version can art is different from the original can art, we’re assured that the beer inside is identical to the original.
Recently, we reported on WVU’s licensing agreement with Big Timber Brewing. That brewery now sells its new session pale ale, called Big Timber Mountain Beer, statewide.
As with the Big Timber’s WV-logo beer, New Trail’s Flying-WV-logo Crisp Lager will be offered pretty much statewide. One exception will be in the Huntington area, where the WV logo can will not appear at The Joan, Marshall University’s football stadium. New Trail Crisp Lager is one of the beers featured by Marshall U. for sale at its sporting event. The regular can design of Crisp Lager will continue to be sold there.
We got the following comment from Dakota Farmer, Key Accounts Manager for Mountain State Beverage, New Trail’s WV distributor.
“Mountain State Beverage is excited to represent a quality beer in package and draft formats that is highly affordable, approachable, and that represents the tenacity & grit of WVU Athletics and its fanbase! Coming in at a crushable 4.8% ABV, New Trail’s Crisp Lager is sure to be a drinkable, memorable, and affordable ode to all things WVU. It is the ultimate pairing to any Gold & Blue tailgate this fall.”
Tasting Crisp Lager’s two can art versions
In order to satisfy my curiosity, I tried beer from both can styles side by side in Brilliant Stream’s official Beer Sensory Analysis Laboratory. For the life of me, I could not discern a difference in taste between the beer from the two cans. Both were light, refreshing, easy drinking, with a crisp malt signature. Lightly, but deliciously hopped. I can see this beer selling like gangbusters at sporting events, no matter what stadium it’s in.
Where to get it
The WV beer can version is beginning to appear now around West Virginia at accounts big and small. You should find it at chain accounts like Kroger, Sheetz, BFS, Par Mar, Little General, Giant Eagle, and more, as well as at independent beer stores. Some really attractive prices too, like $14.59 for a 15-pack of 12oz. cans at Sheetz.
Look for it also at bars and restaurants in time for the opening WVU football game at Mountaineer Field. Go Mountaineers.
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