Talking beer distributing with Dakota Farmer
August 26, 2024
It’s something totally new for a West Virginia Beer Roads podcast. For the first time, Erin McCoy and I have a beer distributor representative as our featured guest.
We greatly enjoyed talking with Dakota Farmer, the Malt and Cider Division Manager for Johnson Brothers Mountain State Beverage. We’ll just say that you won’t find a more enthusiastic, knowledgeable, and personable individual employed by a beer distributor in our state than Dakota Farmer.
Listen to the podcast here
Listen in as Dakota provides us insights into the beer distribution business in West Virginia.
Podcast Content
| TOPIC | TIME IN (in minutes) |
|---|---|
| Tasting CRISP Amber Lager | 2:07 |
| The role of a beer distributor | 5:44 |
| His interest in a beer sales career | 5:34 |
| Who is Johnson Bros. Mountain State Beverage Why they are successful | 7:20 |
| Importance of product knowledge | 10:40 |
| Franchise law | 11:24 |
| How sales are going in Summer 2024 | 12:57 |
| Looking ahead to Fall beer sales | 19:00 |
| Regional style preferences | 21:20 |
| Sampling Founders Spicy Chocolate KBS | 21:56 |
| WV beer laws and regulatory relations | 24:26 |
| Distribution organization | 27:26 |
| Future of craft beer market | 28:44 |
| Non-alcoholic beer brands | 30:35 |
| Opportunity for brewery taproom growth in WV market | 31:53 |
| Competition from seltzers, ciders, RTDs, NAs, etc. | 33:18 |
| Breweries that impress Dakota | 36:40 |
| Lessons learned | 37:50 |
| Favorite beers styles to drink and to sell | 38:50 |
| Wrap up | 40:30 |
| THANK YOU FOR LISTENING |
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