Yuengling brings back Bock

As one of the country’s oldest breweries (dating back to 1829), Yuengling knows a thing or two about making beer. And West Virginians should be excited that WV is one of the 10 states selected to receive the brewery’s 2024 limited-edition Yuengling Bock Beer.

The brewery, located in Pottsville, Pennsylvania, tells us that this latest edition of Bock was brewed in honor of its 195-year anniversary. In West Virginia, Yuengling Bock is available in 12-pack (12 oz) cans, and in some markets, kegs of draft beer.

It’s a beer style Yuengling does a great job with, and Bock can be found for a short time at West Virginia bars and retailers. The beer started out strong on Untappd with a rating over 4.0 out of 5. In the Charleston-Huntington-Parkersburg WV region, Spriggs Distributing tells us the beer will only be available in cans. One place we know it’s available is at Drug Emporium stores.

Bock with a rich malty flavor

Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced with European Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940’s.

“Bock beer is a nod to our rich German heritage,” said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc.  “As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months.”

First time back since 2014

Yuengling Bock was previously re-launched in 2008 as a draft-only seasonal offering.  It was the first time a Bock beer was produced by Yuengling in nearly 40 years. It returned the following year in draft and package in 2009, in conjunction with Yuengling’s 180th Anniversary. The brand was retired in 2014 and is now back after 10 years to be enjoyed for the brewery’s 195^th Anniversary.          

“Yuengling Bock is one of our most popular beer styles from our past, and we continue to receive requests to bring it back.  We expect this limited-time offering will surprise and delight our loyal Yuengling beer drinkers,” said Jennifer Yuengling.

It’s here in our market for only a short time, so if you want some, you’d better get out and buy it now.