Belles Organics ring up sales

The growing trend for organic products today is just beginning to reach the drinks industry. Look around the shelves of your local liquor store and you will see very few products labeled organic.

Jessica Flores is out to change all that with her delicious line of Belles Organics craft cocktails. Her company, based in the Appalachian mountains of North Georgia, produces pre-mixed, packaged craft cocktails in five luscious varieties. And everything is USDA Certified Organic.

Belles Organics is a family owned and operated business founded by Jessica and her husband Daniel in 2012. There is no doubt, though, that this southern woman is the power behind the brand.

“We wanted a southern brand with southern flair,” Jessica said.

In that they have succeeded. Take a look at their product line up.

Descriptions

• Southern Belle: organic lemonade and 7-times distilled organic wheat vodka (16.28% a.b.v)
• Beri Belle: lemonade with blueberries and organic wheat vodka (13.57% a.b.v.)
• Belle On The Beach: a refreshing blend of organic cranberries, peaches, and oranges, combined with our organic wheat vodka (14.59% a.b.v.)
• Georgia Belle: organic peaches ‘n’ cream, organic wheat vodka, and an exciting pop of vanilla (7.51% a.b.v.)
• Banana Belle: organic banana, coconut, white grapes with small batch 6-times distilled organic sugar cane rum (5.96% a.b.v.)

Take home a cocktail, a Belles Organics cocktail

“Not everyone wants to be a mixologist,” says Jessica. “Some of us want to crack the cap open, pour it over ice, and for it to be a great experience.”

How true that is. Not everyone wants to keep all the fresh ingredients you need, especially when you may just want to have just one cocktail. It’s so easy to pick up a pre-mixed Belles Organics, chill it, and drink it. Convenience is king.

Belles Organics offers the convenience most people want without requiring them to sacrifice quality.

“It’s all organic fruit and organic vodka and rum,” she explains. “There’s no additives, no preservatives, no high temp pasteurization. You get the freshest cocktail possible that could still come out of a bottle and be shelf stable.”

Their high-end packaging (recyclable, 1.0 liter aseptic Tetra Paks) gives the product an edge. The package graphics are strong and appealing.

A strong appeal to women of today

The Belles Organics website states their light-hearted marketing theme: The Belles…Inspiring Women Across the Globe to be Naturally Naughty as Frequently as Possible! A little liquor and lace is always the right choice! Enjoy Responsibly! 

Belles Organics’ marketing is smart and hip in a burlesque-ish sort of way. It is a socially responsible concept wrapped a fun attitude.

Though starting from a small base, craft cocktails are one of the fastest growing segments of the beverage alcohol industry. Combine that trend with great fresh flavors and certified organic ingredients, and you have a champion. Already, Belles Organics has earned a boatload of awards, medals, and good press.

It’s a brand we certainly will hear more from. It’s great to know it makes its home in the Southern mountains.

(Jessica Flores was interviewed in Charleston, WV, while she was marketing her cocktails at a West Virginia liquor industry trade show. )

For more information

Belles Organics
Rydal, Georgia
Website Link