West Virginia beer and wine are looking very spiffy at Tamarack these days. A recent stop at the state’s premier local art, craft, and food retailer showed a big move up in beverage merchandising and selection.
The store completely reorganized its merchandising for beer and wine and it looks great. Gordon Coleman, Tamarack’s senior retail manager, said the improvements were made at the end of August. He expected additional product-description signage to be added over the coming weeks. He said they are paying more attention to the age of the product on the shelf and trying to keep product fresher, which is important for both beer and wine.
Tamarack has added more WV beer selections and is merchandising them in large floor displays. The size of the display and the variety found in it is a traffic stopper and should increase overall beer sales.
Creative cross-merchandising, which they have been using for the past couple of years, has been expanded to more brands. Pick up a sixer of Devil Anse and a book on the man himself.
Read stories about coal mining while sipping a Miner’s Daughter Stout.
More West Virginia beer varieties have been added to Tamarack’s inventory.
Good looking new wine displays
New wooden wine display racks moved the products, from being pretty much hidden against a back wall, to a prominent location along the primary circulation aisle.
Added signage helps shoppers quickly see what is for sale.
Everything looks good, including a super selection of meads.
The prominent displays are making West Virginia beer and wine impossible to miss. Let’s hope Tamarack experiences a nice boost in sales from these efforts.